Embassy Gazette

Adelaide Cemeteries Authority: A Case Study

 

As South Australia’s recognised authority on burial, cremation and memorial services, The Adelaide Cemeteries Authority is uniquely placed to help people find that perfect place for their loved ones. They offer a choice of beautiful and distinctive environments across greater metropolitan Adelaide. These include Enfield Memorial Park, Cheltenham Cemetery, Smithfield Memorial Park and the historic West Terrace Cemetery. The Adelaide Cemeteries Authority is proud, approachable, understanding and progressive.

As South Australia’s recognised authority on burial, cremation and memorial services, The Adelaide Cemeteries Authority is uniquely placed to help people find that perfect place for their loved ones. They offer a choice of beautiful and distinctive environments across greater metropolitan Adelaide. These include Enfield Memorial Park, Cheltenham Cemetery, Smithfield Memorial Park and the historic West Terrace Cemetery. The Adelaide Cemeteries Authority is proud, approachable, understanding and progressive.

 

THE TASK

 

With an overall aim of business growth through the introduction of a new demographic of potential customers to the brand, The Digital Embassy was tasked with repositioning the brand to introduce a clear differentiation from the competition. A new website needed to reflect the brand values of online savvy users. Key objectives included the development of an online presence that accurately represents and reflects the brand values as well as to develop engaging online functions which provide a relevant means of enabling the wishes of Active Acceptors, passive rejecters and Funeral Directors.

 

OUR APPROACH & RESULTS

Utilising nearly every staff member at The Digital Embassy, the project was defined and executed over the course of a 6 month period. The final resulted website incorporates a fresh, unique design and features an extremely detailed and custom built record search facility, password protected portals, webcasting capabilities, eCommerce solutions, price comparison tools, Funeral Director finder, online memorialisation, news and events, social media links, events calendar and media gallery. The addition of these key elements matches to the core objective of partnering to the needs of ‘online savvy’ users who want details and options at their fingertips. The Digital Embassy’s unique website design heroes the record search functionality and the instant access to the services information for the current day. The introduction of price comparison tools and the easy access of information about the four key properties maintained by the Adelaide Cemeteries Authority highlight to the user the many options available that may have been overlooked in a market place steeped in tradition and preconceived & outdated knowledge.

 

SERVICES USED

  • Strategy
  • Creative design
  • User experience
  • Web development
  • Application development
  • Copywriting

 

TECHNOLOGIES USED

  • DNN CMS
  • Responsive design
  • Custom development

 

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy is a Multi-Award Winning, The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedTuesday, 2 June 2015