Embassy Gazette

North Eastern Community Hospital: A Case Study

 

The NECH website features three dedicated landing pages for the key services available at the NECH complex: Maternity, Hospital and Aged Care.

Project Details

North Eastern Community Hospital (NECH) is a community owned, not-for-profit private hospital and nursing home facility. The hospital is situated in the North Eastern suburb of Campbelltown and offers services in General Surgery, Medical, Obstetrics, Orthopaedics, Laparoscopic Surgery, Gynaecology, Gastroenterology, Dental and Residential Aged Care. The Digital Embassy was tasked with delivering a fresh design to an outdated website, along with responsiveness adaption and new functionality including eCommerce payments, galleries and landing pages to assist with SEO traffic and attracting new visitors.

Custom Landing Pages

The NECH website features three dedicated landing pages for the key services available at the NECH complex: Maternity, Hospital and Aged Care. Each landing page provides a high level run down of the services available and directs users via links to the individual services pages. The landing pages enable visitors to quickly navigate to the information they seek; parents-to-be can navigate directly to Maternity Services while the elderly and their families can easily find information on the Aged care facilities. The dedicated landing pages allow the NECH to run dedicated marketing campaigns.

Image Galleries & Virtual Tour

The NECH virtual tour allows prospective patients to tour parts of the hospital by tapping on a thumbnail which launches a popup where the user can play the video or rotate the 360 degree tour.

Online Donations & Payments

Visitors can easily pay their invoice or make a donation to the hospital via the eCommerce facility. The online payment system meets the needs of ‘online savvy’ users and reduces the number of over-the phone payments made via Reception.

Completely Responsive

The fully responsive website was developed on the WordPress CMS, delivering a design that is consistent with NECH’s existing styling and branding. The content supplied was audited and optimised for online users to ensure they are accessing the most accurate and relevant information about the hospital and its services. Best practice SEO techniques were utilised to increase visibility across search engines and the Latest News page and the CEO Blog assist with content marketing.

Final Words

By the numbers
2 week period after launch:
513% increase in users
578% increase in sessions
302% increase in session duration
1,748% increase in page views
40% reduction in bounce rate

64.7% of all traffic arriving via organic search compared to 0% previously (all referrals).

The final word on this project is reserved for our client, Scott Williams - CEO,
North Eastern Community Hospital
...
"The Digital Embassy were engaged following a comprehensive tender process for the development of our new website at North Eastern Community Hospital. From the initial meeting I was confident that Digital Embassy understood our needs and provided timely project updates and importantly an honest assessment of likely timeframes. The initial engagement and understanding of Digital Embassy coupled with the project support throughout has resulted in North Eastern Community Hospital having a superior product on completion that does really create a point of difference for us. I would urge any organisation thinking of completely revamping their website to seriously consider approaching The Digital Embassy who I am confident will assist you in developing a cost effective and tailored website that matches your business needs."

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About the Digital Embassy

The Digital Embassy™ is an Australian Certified Digital Agency leading clients through the digital experience. Our core competencies lie in Digital Strategy, Responsive Website Design, Mobile App Development, Content Marketing and Production, Inbound Digital Marketing, Search Engine Optimisation (SEO), AdWords campaigns, Web Hosting, Education and Training.

These attributes allow us to educate our clients on industry best practice and develop highly engaging digital assets and lead generation channels that deliver a measurable Return on Investment (ROI). 

The Digital Embassy™ is a Microsoft and Google Certified Partner, and a pre-qualified ICT service provider for Government in South Australia, Victoria and New South Wales.

 

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy is a Multi-Award Winning, The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedMonday, 24 August 2015