Embassy Gazette

Re-Timer: A Case Study

 

Re-Timer approached The Digital Embassy to build a fresh and modern website that would improve their existing digital footprint and global brand awareness in order to increase sales and become the recognised product for treating Circadian Rhythm sleep disorder and Seasonal Affective Disorder (SAD).

Project Details

Re-Timer is dedicated to helping people sleep, feel and perform better by using the latest sleep science. Re-Timer is worn for 30-50 minutes a day either in the morning or evening while you are awake, depending on how you want to change your sleep. Re-Timer helps sufferers of sleep disorders caused by Insomnia, Seasonal Affective Disorder, Jet Lag and Shift Work to get a better nights sleep, drug free.

 

Re-Timer approached The Digital Embassy to build a fresh and modern website that would improve their existing digital footprint and global brand awareness in order to increase sales and become the recognised product for treating Circadian Rhythm sleep disorder and Seasonal Affective Disorder (SAD).

Features

The homepage features two large sliders, the first which showcases different “user profile” cards to describe the symptoms that a user might identify with. Each profile card features a specific call-to-action leading to a dedicated landing page for that persona.

 

The second slider consists of Feature Cards displaying one key feature of Re-Timer with a call-to-action leading to additional information or to purchase.

 

The highly interactive site allows users to discover the benefits of Re-Timer through interactive images which tilt to offer 3D perspectives of Re-Timer. The Jet Lag and Sleep calculators allow users to enter details to receive a personalised programme outlining when to use the Re-Timer for best results.

Custom Landing Pages

Customised landing pages have been created for each of the personas. These landing pages are optimised for search using keywords and phrases that relate specifically to the different types of sleep disorders and their symptoms plus the benefits that Re-Timer offers to sufferers. These customised landing pages play an important role in Re-Timer’s overall digital marketing strategies, particularly for PPC campaigns.

Digital Marketing

Downloads of Re-Timer’s eBook require the user to enter their email address which is recorded by Campaign Monitor allowing further marketing opportunities to encourage purchase. The website features embedded looped videos in a number of headers which are also linked to Campaign Monitor, tracking the number of viewers.

Easy Checkout

Purchasing Re-Timer online is simple with the shop and checkout conveniently located on the same page. The user can quickly change the currency they wish to transact in, change quantities and enter shipping details. The website has been built on a fully responsive framework allowing users to explore the benefits and purchase a Re-Timer on any device - including mobile.

 

Multi-Language and Currency

Re-Timer sells to customers all over the globe and to maximise the website’s potential reach, it is translated in six major languages; English, French, German, Dutch, Chinese and Japanese. The language and currency displayed is determined by the user's IP address, however the user can easily change to their preferred language via the top navigation bar and their preferred currency in the checkout.

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About the Digital Embassy

The Digital Embassy™ is an Australian Certified Digital Agency leading clients through the digital experience. Our core competencies lie in Digital Strategy, Responsive Website Design, Mobile App Development, Content Marketing and Production, Inbound Digital Marketing, Search Engine Optimisation (SEO), AdWords campaigns, Web Hosting, Education and Training.

These attributes allow us to educate our clients on industry best practice and develop highly engaging digital assets and lead generation channels that deliver a measurable Return on Investment (ROI). 

The Digital Embassy™ is a Microsoft and Google Certified Partner, and a pre-qualified ICT service provider for Government in South Australia, Victoria and New South Wales.

 

 

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy is a Multi-Award Winning, The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedTuesday, 25 August 2015