Embassy Gazette

St Marks College: A Case Study

 

Asked to redevelop their website with a fresh design and responsiveness, The Digital Embassy worked closely with St Mark’s College to create a staged approach for delivery. With a fast deadline approaching for Open Day, a strategy was put in place to deliver an Open Day landing page to cover the immediate event with the full site redevelopment delivered post Open Day. A new look, social media integration, responsive design and various other features including an Old Collegians section have delivered a fresh website that St Mark’s College are using to better engage with their current students, their families, Old Collegians and the greater community.

The PROJECT

As the oldest of the residential colleges in Adelaide, St Mark’s College has a rich and interesting history. The college fosters the growth and development of each individual within a collegiate community through active encouragement and support, the provision of a diverse range of activities and experiences, and an emphasis on maintaining the highest of standards in all pursuits and relationships. Emphasis is placed on Learning, Balance, Community, Diversity, Heritage, Integrity and Environment.

THE TASK

Recognising that the St Mark’s College website was dated and not designed to support mobile devices, a proposal was put forward to redevelop the website. With an Open Day looming too quickly over the horizon to facilitate a full website redevelopment, a staged approach was agreed upon to develop an Open Day landing page to meet the immediate deadlines, followed by the full website redevelopment. The new site would be designed and developed to integrate with other online promotional activity and deliver a unique and engaging experience through content, branding, and specific call to actions.

OUR APPROACH & RESULTS

Built in the Wordpress CMS, the St Mark’s College website was created to increase the reach of St Mark’s College using digital channels (including Social) and content creation to develop engaging and sharable content. The design drew on the college’s core values of attractiveness, values-based community, heritage and tradition yet progressive in nature. Old collegians links were created to gain greater engagement from past students through reunion attendance and various events & donations. The business face of the college was also addressed with content promoting the college as a space for hire. Adding the social media links promotes higher levels of student engagement through Facebook posts, shares, likes and referrals.

 

SERVICES USED

  • Strategy
  • Creative Design
  • User Experience Design
  • Web Development
  • Search Engine Optimisation

TECHNOLOGIES USED

  • WordPress CMS
  • Responsive Design
  • Integration with Google Analytics

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy is a Multi-Award Winning, The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedTuesday, 9 June 2015