Today’s consumer has total control over what they choose to watch, read or listen to. If your digital marketing campaign isn’t optimised to reach your target audience, your message and advertising spend are most likely being wasted. The Digital Embassy™ has the experience, track record and Google Certified Professionals to help you develop a tailored marketing campaign that will put your message in front of your target audience.
Search Engine Optimisation - SEO
Search engines are a valuable source of traffic to your website with studies showing that visitors from this source are more likely to convert into a lead or sale for your business. Unless your website has been properly optimised to increase its visibility to search engines, these users may be unable to find you.
Search Engine Optimisation – otherwise known as SEO – is an essential component of your long term digital marketing strategy. It involves both initial and on-going optimisation to your website to help improve its performance in organic search results while also enhancing your visitor’s experience on your site.
Google AdWords Management
Advertising on Google allows you to increase your website traffic and drive leads & sales through targeted advertisements. These ads ensure you are seen by potential customers who are actively searching for the products and services that you offer.
To help you maximise the benefits of an AdWords campaign, The Digital Embassy tailors individual campaigns for your business. We conduct extensive keyword, target audience and competitor research to deliver high quality ads to users who are looking for information directly related to your business.
Facebook Advertising Management
Facebook is an appealing form of advertising due its cost effectiveness and the ability to target potential customers who have already expressed an interest in your products or services. With proven success in building brand awareness, there’s no better time to start building your own loyal follower base to which you can promote your products and services.
The Digital Embassy creates customised Facebook Advertising campaign so your business gets the most out of social media. Packages include initial research and analysis, creation and implementation of Facebook Advertising campaigns that incorporate your existing branding and styles. You also receive monthly reports reviewing the performance of your campaign.
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