Embassy Gazette

Acronyms - Sometimes you have to RBTL


Acronyms - Sometimes you have to RBTL.

The digital industry is full of acronyms - quite frankly, some of the words are just plain difficult to pronounce. If you've ever wondered what some of these key acronyms stand for, here's a short list of the more popular ones for you to memorize for the next quiz night.

CMS - Content Management System. A way for people without coding knowledge to be able to edit and change a website. Some systems restrict certain alterations - like design changes while others let you move, edit and delete just about anything on a website.

CSS - Cascading Style Sheet. A style sheet (the term cascading is irrelevant these days) is a form that allows you to attribute and set character styles and formatting to objects and text. Fonts, colours, sizes etc.

HTML - Hyper Text Markup Language. The language of the web !  HTML is a series of tags in brackets <html> that attributes font size, colour and actions to objects, text etc but unlike a style sheet, this is the actual language used.

EPS - Encapsulated PostScript file. An EPS is a standard format for importing and exporting postscript language files in all environments. It is usually a single page postscript language program that describes an illustration. In the graphics industry, an EPS is usually a vector file and often created from Adobe Illustrator.

PHP - PHP Hypertext Preprocessor. Originally standing for Personal Home page, PHP is actually a recursive backronym. It's a scripting language used in web development. 

SWF - Small Web Format. Created using Adobe Flash, a SWF file is a series of animations designed to add movement to static imagery.
It also can stand for Shockwave Flash Movie, Secure Web Form and Single White Female.

ASP.NET - Active Server Pages .net platform. ASP is an open source web application for servers that allow you to produce dynamic web pages.

MVC - Model View Controller. This enables you to have a better end product because it delivers structure to the user interface via a software architectural pattern.

SEM - Search Engine Marketing. SEM is how you gain visibility and traffic from search engines through paid and unpaid tools.

SEO - Search Engine Optimisation. Making sure those Google 'bots' crawl your website and search the pages for keyword information that can be brought up in a user search.

PPC - Pay Per Click. If you place an advert on a website or use AdWords as a SEM tool, when a user clicks on your advert to be redirected to your website or landing page, the owner of the ad pays a fee to the person supplying the space for the advert.

Finally, whilst not an actual acronym, the term Open Source relates to a piece of software that has the code readily available for anyone to look at or use/alter at no propriety charge.
We just thought you might like to know that one.

About The Digital Embassy

The Digital Embassy™ is an Australian Certified Digital Agency leading clients through the digital experience. Our core competencies lie in Digital Strategy, Responsive Website Design, Mobile App Development, Content Marketing and Production, Inbound Digital Marketing, Search Engine Optimisation (SEO), AdWords campaigns, Web Hosting, Education and Training.

These attributes allow us to educate our clients on industry best practice and develop highly engaging digital assets and lead generation channels that deliver a measurable Return on Investment (ROI). 

The Digital Embassy™ is a pre-qualified ICT service provider for Government in SA, VIC and NSW.





The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedFriday, 17 July 2015