Embassy Gazette

Adelaide City Council: A Case Study


The Digital Embassy is a digital partner of the Adelaide City Council. When a new website was needed, they came straight to us.


The City of Adelaide has a justified reputation as a clean, attractive and accessible city centre. It takes great pride in its distinctive character and Park Lands. Adelaide has a strong tradition of social reform and has highly regarded educational and medical institutions, a vigorous arts sector and internationally renowned festivals and events. 

Council envisions the City to be a vibrant, populous and sustainable Capital City built upon Adelaide's heritage and lifestyle. Council's Strategic Plan strives to create and support a dynamic, diverse and growing City, yet one which values its unique heritage.


In alignment with Council’s vision to move forward as modern, professional and forward looking, they recognised the need for their website to be equipped with the industry’s best practices in order to provide the appropriate infrastructure that will enable an improved online experience including self service delivery to the community.

The outcome of this project is an up-to-date responsive website that is balanced between form and function. It needed to be customer-centric, aesthetically pleasing and strong in its brand presence. It should not only cater to the need for information dissemination, but also provide Council with ample avenues to conduct online transactions, cross-promotion of content and initiatives. The overall user experience must be positive and in line with Council’s visual identity and Strategic Plan outcomes.



As an eProjects Panel Member and registered digital service provider of the Adelaide City Council and the South Australian Government, The Digital Embassy was engaged to create the strategic platform for the new look website as well as design the site both visually and functionally. The final development and deployment of the site was handled directly by Council. 

Designed to be a professional website representing the Adelaide City Council brand, the new site provides a greater visitor experience, is easy to use and is quick to identify direction and navigate through. It was also an opportunity to merge to existing website together to create a larger repository of knowledge and appeal to a much greater audience. 

Responsive in design, the new website adheres to the strict Web Content Accessibility Guidelines (WCAG) allowing access to all people including those with vision impairment and also provides the users with share options for the Council’s web content via social media.



  • Strategy
  • Creative Design
  • User Experience Design



The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedMonday, 1 June 2015