Embassy Gazette

Axios: Case Study

 

Axios IT approached The Digital Embassy to redevelop their website into a fresh and modern design whilst delivering greater SEO and lead generation, driving sales conversions. The resulted Wordpress CMS based site delivers on the digital objectives and has added to the company’s rebranding exercise by giving the user an expanded understanding of the business and service offerings.

Axios IT is an experienced and certified software development firm. Not trying to be all things to all people, Axios IT specialises in business improvement software projects in a flexible, approachable and responsive manner. They aim to deliver great outcomes without hidden costs or excuses.

THE TASK

 

Approached by Axios IT, The Digital Embassy was tasked with redeveloping the corporate website to achieve multiple goals for the business. Theming, video content and a fresh, modern look were critical design aspects to the new site as were significant improvement milestones in SEO (particularly through home page content) and multiple device responsiveness. As with most B2B and B2C companies, paramount to success needed to be a strong drive to improved ‘lead to sale’ conversions.

 

OUR APPROACH & RESULTS

 

Designed in the Wordpress CMS, the redeveloped website carries a clean and modern theme with large imagery to meet the client’s examples of preferred design elements. To increase user experience, the site was designed with anchor point navigation rather than individual pages allowing all content to be placed on the home page. The main contact form was redesigned to include drop down questions aimed at giving the business a clearer picture as to what an enquiry may be regarding whilst being a prompt and reiteration as to the business services a user can choose from. This contact form was also integrated with Google Analytics to track conversions. Another new feature for the business was the addition of an online blog giving a voice to discuss industry issues and trends, promoting two way conversation whilst driving data collection and potential lead generation.

 

SERVICES USED

  • Strategy
  • Creative Design
  • User Experience Design
  • Web Development
  • Copywriting

 

TECHNOLOGIES USED

  • WordPress CMS
  • Responsive Design
  • Integration with Google Analytics

 

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedTuesday, 9 June 2015