Embassy Gazette

Central Audio Visual: A Case Study

 

Central Audio Visual commissioned The Digital Embassy to redesign their corporate website with an aim to incorporate responsiveness for multiple devices, a clearer delivery of business information about products and services to consumers as well as maximising SEO opportunities. The resulted website met these key objectives and also enhanced content marketing possibilities through the integration of a blog facility. Key to this project was the need to keep Central Audio Visual’s existing brand tonality and collateral look & feel.

Central Audio Visual is South Australia’s leading and most experienced audio visual production and hire company. Central Audio Visual is a family owned and operated business with over 28 years in business. They pride themselves on providing outstanding service to their clients with experienced audio visual technicians and state of the art equipment. Central Audio Visual is dedicated to keeping up with the ever changing and advancing technology in the audio visual industry. Not only is their equipment the latest and greatest the industry has to offer, clients can always find something unique in stock to make your event one of a kind.

 

THE TASK

 

Central Audio Visual (CAV) approached The Digital Embassy to develop a responsive main business website using the latest web design principles and incorporating a highly intuitive Content Management System (CMS) for improved internal website management. The new website needed to allow potential clients to find, research and contact CAV seamlessly. Another requirement was to ensure that current Search Engine Optimisation (SEO) practices are used to ensure high online visibility through search engines such as Google, Bing & Yahoo.

 

OUR APPROACH & RESULTS

A fully responsive website was developed on the Wordpress CMS, delivering a design that remained consistent with the existing company styling and branding across multiple devices. Content was audited to provide potential customers with the most accurate and relevant information about Central Audio Visual’s products & services and a revised contact form was optimised to assist in increasing lead opportunities that can be converted to sales. Best practice SEO techniques were utilised to increase visibility across numerous search engines as well as the creation of a blog page and articles to assist with content marketing.

 

SERVICES USED

  • Strategy
  • Creative Design
  • User Experience Design
  • Web Development
  • Search Engine Optimisation

 

TECHNOLOGIES USED

  • WordPress CMS
  • Responsive Design
  • Integration with Google Analytics

 

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedTuesday, 9 June 2015