Embassy Gazette

Elite Innovations: A Case Study


The Digital Embassy were tasked with creating a website solution to help showcase Elite’s exceptional talents and products.

Elite Innovations: A Case Study


Elite Innovations is a South Australian based design house and bespoke manufacturer dedicated to creating high quality, custom game room pieces. They utilise modern technologies to create premium and customized water-jet cut pool tables and accessories for hotels, restaurants, interior designers and private residencies all over the world.

Elite Innovations chose The Digital Embassy as their digital partner of choice to help design their new website to showcase their premium bespoke products on a world stage and assist in building their distributor network.


The Task

The Digital Embassy were tasked with creating a website solution to help showcase Elite’s exceptional talents and products, within just four weeks, allowing the company to expand their network with a website befitting the quality and craftsmanship they have become synonymous for.

Utilsing trusted WordPress technologies, The Digital Embassy set about integrating the clients vision into a highly functional and visually stimulating digital platform that would allow for further expansion and functional growth over the coming years.


Product Gallery

To help highlight the vast array of table, finishing, accessory and lighting options available, The Digital Embassy created content specific styles and galleries that incorporate product specification and selection option documents such as frame and bumper options and colour palettes.

This user friendly functionality provides website visitors with an easily navigational site that helps them create and curate a product specific to their needs.


Private Distributor Page

A private client login portal was created to allow distributors access to secure data and product information, relating to costing and inventory options appropriate to their region, currency and customer status.

This login functionality will allow Elite Innovations to further expand their network of distributors and increase the ease of use and servicing options around the world.


The Results

The completed website has provided Elite Innovations with a visually stunning, user intuitive platform to showcase their premium products and support the functionality needed to facilitate the growth of their global distributor network.

The subtle use of brand specific colours and themes throughout the site, including the use of a responsive location map built to include their corporate colours, helps further enhance their reputation as a premium world class designer, innovator and manufacturer of high quality bespoke pool tables and accessories.


“It was excellent, 10/10! The entire process, from the initial planning discussions through to website design and development process, everything was done effectively and methodically. Our business received a high level of customer service throughout. I wouldn’t change a thing!” 
Edgar Polanco - Director 


View the website


About The Digital Embassy

The Digital Embassy™ is an Australian Google and Microsoft Partner transforming digital business. Our team are ambassadors for best practice in digital business strategy, web design, behaviour-driven software development and evidence based digital marketing.

For over 20 years our business has employed local industry certified personnel to help businesses meet the changing needs of digital users and consumers. We work as your strategic digital partner to develop strategies, and build assets, that drive organisational change and revenue growth.

AuthorSuperUser Account

PostedTuesday, 6 September 2016