Embassy Gazette

FUSA - A Case Study


A responsive website to inform students of Flinders University of the services & activities run by FUSA.

FUSA: A Case Study


Flinders University Student Association (FUSA) is the student organisation that represents the rights and interests of students. FUSA is made up of an elected Student Council, a number of sub-committees, and a dedicated staff. They take full responsibility for the social events on-campus, and the occasional off-campus shenanigan and also manage all the non-sporting clubs and societies at Flinders. Through 'Student Assist', they help students with academic, administrative and welfare issues – things like extension requests and financial counselling.

The Task

The Digital Embassy was approached by FUSA to take their existing design concepts for a new website, enhance them where necessary and build them into a finished, and functional online product.

Whilst the client had already established their designs concepts, chosen a template theme and resolved themselves to the WordPress CMS platform, The Digital Embassy was required to adapt their designs to the theme and 'tweak' many elements for a better fit plus create templates for internal pages, blogs etc.

The front end of the website needed to be modern and minimalistic in design to reflect FUSA's new branding. The back end WordPress CMS was chosen by the client due to their familiarity with the system having used it on their old site. This would keep staff training to a minimum.

Our approach and the results

Following the client brief and in consultation with them, The Digital Embassy first confirmed their recommended theme was the best option before proceeding to build. They had a couple of options they liked and asked our expertise in selecting the best outcome for their needs.

We then took the initial homepage design and tweaked some elements to take into account the brief plus the responsive nature of the final build. Once agreed to, The Digital Embassy set upon creating internal pages and landing pages based on the client's site map that would add continuity to the site and tie all pages to the theme.

SEO best practise was used (as with all our web builds) to maximise the effectiveness of search.

Various plugins were adapted to work with the new site. Some of these included social media plugins for links and feeds, social gallery links, eDM subscriptions, contact forms and sliders.

An eCommerce solution was also established for online merchandise purchasing but while this was developed, it has yet to be implemented to the site as the association is not prepared to facilitate this function as yet.


A stand out feature of the new website is the 'Jobs' functionality. A 'Job Board' has individual listings that the client can manage, post and update as positions become available and are filled. A detailed set of forms were also created to facilitate the posting of jobs by the users, upload branding and link through to external pages.

“It was a pleasure to be able to work with the team at The Digital Embassy. They understood our vision and worked effectively with the assets provided to develop a beautiful, and functional website which caters to the needs of our students and the organisation. We certainly will continue to use them.” 
Kate van der Horst, Digital Designer 

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About the Digital Embassy

The Digital Embassy™ is an Australian Certified Digital Agency leading clients through the digital experience. Our core competencies lie in Digital Strategy, Responsive Website Design, Mobile App Development, Content Marketing and Production, Inbound Digital Marketing, Search Engine Optimisation (SEO), AdWords campaigns, Web Hosting, Education and Training.

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedThursday, 25 February 2016