Google knows nearly everything about your digital presence.
To qualify that statement, let’s go back 15 years to a time of less digital sophistication. A time when search engines picked up on URLs only or home page text. If it wasn’t written there in html code, search couldn’t find it. It often made for a hit & miss experience when trying to find a brand or simply ‘surf the net’ for relevant information to a query.
All this means that not only should you be supplying fresh content for your website; not only should your website be responsive to cater for various devices; not only should your website meet accessibility standards; not only should your search tags be relevant to your content; but your site should also be built by professional website developers (like The Digital Embassy), who understand and execute best practice when building a website from the ground up.
If you ignore even one of these criteria that Google uses to crawl your site, you risk a poor ranking in a user’s search results. You need your website to be performing as optimally as it can – The Digital Embassy is here to help make that happen – why not begin a conversation.
About The Digital Embassy
The Digital Embassy™ is an Australian Certified Digital Agency leading clients through the digital experience. Our core competencies lie in Digital Strategy, Responsive Website Design, Mobile App Development, Content Marketing and Production, Inbound Digital Marketing, Search Engine Optimisation (SEO), AdWords campaigns, Web Hosting, Education and Training.
These attributes allow us to educate our clients on industry best practice and develop highly engaging digital assets and lead generation channels that deliver a measurable Return on Investment (ROI).
The Digital Embassy™ is a pre-qualified ICT service provider for Government in SA, VIC and NSW.