Embassy Gazette

The David Roche Foundation: A Case Study


The David Roche Foundation showcases one of the greatest decorative arts collections in a private institution in Australia.

The David Roche Foundation: A Case Study


The David Roche Foundation was established in 1999, by the late Mr David J Roche to showcase one of the greatest decorative arts collections in a private institution in Australia. The collection spans over two centuries and includes some of the most exquisite art pieces from early Rocco of France, to Faberge in Russia.

The David Roche Foundation is the recipient and custodian of this extraordinary collection, which comprises of antiques, paintings and objects d’art accumulated by Mr Roche over his lifetime.


The Task

The David Roche Foundation approached The Digital Embassy to redevelop their existing site to help raise awareness of their exceptional collection. The new site was to incorporate a total design refresh to bring it in line with a more contemporary look, while still adhering to their current branding.

One of the main critical aspects that was required on the new site was the ability to promote current exhibitions and events, while enabling bookings to be made. A solution was created that would utilise a third-party event handler, while ensuring that the integration with the chosen CMS was seamless for the user.

An additional requirement for the new site was the inclusion of a media release section that would allow The David Roche Foundation to centralise all its media documents, and in turn have a solution what would allow each document to be shared at its own discretion.


The Results

From the initial kick-off meeting, a hierarchy for the main structure of the site was determined, while key elements were discussed. With the previous site lacking visual impact, the new site incorporates stunning visual imagery, which allows each collection to be portrayed in its entirety.

A custom dedicated events and exhibitions section was also created, which allowed the creation and editing of events to be as fluent as possible. An external booking and payment handler (Eventbrite) was used to ensure that all bookings were centralised in one area. MailChimp integration was also embedded into a mailing list form, which will allow The David Roche Foundation to help promote future exhibitions and events.

In order to cater for the growing stature of the organisation, a separate media release section was created that would allow each media release to be as created and sorted via the CMS. To ensure that the current releases were always prominent, an archive section was included which would allow older media releases to be stored in their own section.


Responsive Design

With the high volume of aesthetically appealing imagery incorporated throughout the new site, a responsive framework was essential to allow the artwork to be presented at an optimal resolution across all device platforms. Other important information was also re-laid to ensure that all content adheres to responsive design principles.


The Ease of WordPress

With an array of CMS platforms that The Digital Embassy specialises in, a recommendation was made to the The David Roche Foundation to utilise the highly reputable CMS, WordPress. Adding our own personalisation and enhancements to WordPress, ensured that not only were all the requirements met, but also a satisfying user experience was created for backend users.


Bringing people together through live experiences - Eventbrite

With the unquestionable need to allow users the ability to book and register for guided tours and events, a solution was required that would allow a seamless process for the user, while also being a cost effective solution for The David Roche Foundation. After an in-depth investigation process, Eventbrite was selected to handle all event transitions and payments, which also allowed for a flawless integration with WordPress and MailChimp.

“Thank you so much to The Digital Embassy for designing our new website. The end result has exceeded our expectations and the feedback has been fantastic. We also received our first online tour booking just hours after the new site was launched!” 
Lorraine Felix, Finance & Administration Manager 


View the website


About The Digital Embassy

The Digital Embassy™ is an Australian Certified Digital Agency leading clients through the digital experience. Our core competencies lie in Digital Strategy, Responsive Website Design, Mobile App Development, Content Marketing and Production, Inbound Digital Marketing, Search Engine Optimisation (SEO), AdWords campaigns, Web Hosting, Education and Training.

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PostedFriday, 29 April 2016