Embassy Gazette

Ultra Tune SA SEO: A Case Study

 

Ultra Tune SA approached The Digital Embassy in 2011 to help create online awareness and generate online leads and enquiries by ranking a range of localised keywords page 1 on Google. Currently, there are over 150 tracked brand and non-branded keywords ranking on page 1, with endless other keyword variations driving further online traffic and leads through the website. In 2015, the Digital Embassy continues to work with Ultra Tune SA as a key part of their long term digital marketing strategy. Search Engine Optimisation (SEO) continues to increase their online visibility, driving more visitors and ultimately increasing online bookings.

THE TASK

Ultra Tune SA was founded with a vision to simplify the business of motor vehicle servicing. Today, there are 22 service centres in South Australian and Northern Territory, servicing approximately 920 cars each week.

Ultra Tune SA approached The Digital Embassy in 2011 to help create online awareness and generate online leads and enquiries by ranking a range of localised keywords page 1 on Google. Currently, there are over 150 tracked brand and non-branded keywords ranking on page 1, with endless other keyword variations driving further online traffic and leads through the website. In 2015, the Digital Embassy continues to work with Ultra Tune SA as a key part of their long term digital marketing strategy. Search Engine Optimisation (SEO) continues to increase their online visibility, driving more visitors and ultimately increasing online bookings.

OUR APPROACH & RESULTS

The Digital Embassy conducts a monthly analysis of Ultra Tune SA’s search engine and website performance. The monthly analysis includes:

  • A review of keyword performance
  • Sources of traffic to the Ultra Tune SA website 
  • The top performing pages of the site
  • How much time is being spent on the site
  • Month-on-month performance analysis of online bookings (conversions). 

The monthly report also includes strategic actions for Ultra Tune SA to implement that will further improve their overall digital marketing performance.

The Digital Embassy has formulated its own Google Safe optimisation methods ensuring only industry correct methods are used. A key part of this optimisation process is to check that content is humanised and not over optimised, which helps to further enhance a user’s experience of the Ultra Tune SA website.

Local optimisation has been critical to the Search Optimisation campaign success, especially as Google further upgrades its algorithms accommodating for latest industry trends such as conversational search. This optimisation process means Ultra Tune SA ranks strongly in search results when potential customers search queries include specific suburbs.

The Digital Embassy’s customised SEO efforts for the Ultra Tune website continue to return excellent results. As of June 9th 2015, there are:

  • 85 keywords ranking #1-3 on Google
  • 71 keywords ranking #4-10 on Google
  • 20 keywords ranking #11-20 on Google

Traffic from organic search is the largest source accounting for nearly 48% of all visitors. This figure has increased by 35% since 2013 as the long term SEO campaign continues to improve Ultra Tune’s visibility online.

BY THE NUMBERS

  • Largest traffic source, Organic Search – 47.9%
  • 59.6% of online bookings in 2014 came from Organic Search traffic
  • 35.6% increase from 2013 to 2014

CLIENT STATEMENT

"Our website’s visibility in search has significantly improved with more traffic and online booking being generated as a result. I would recommend The Digital Embassy to anyone looking for an experienced and highly capable digital marketing firm.” 

Tim Carracher – Owner, Ultratune (SA) Pty. Ltd.


 

The Digital Embassy

AuthorThe Digital Embassy

The Digital Embassy™ is a Multi-Award Winning, Australian Google and Microsoft Certified Partner transforming digital business.

PostedFriday, 13 March 2015