Headers that Hunt – Chase Your Market with Clever Cues

July 9, 2014

David Ogilvy, hailed as “The Father of Advertising”, once said, “On the average, five times as many people read the…

The Righting Reflex – The Difference between Jumping and Plotting a Path

July 14, 2014

Why do cats land on their feet? Are they just lucky or is there something about them internally that just…

Mistaken Identity – When your digital presence no longer reflects you.

October 3, 2014

Time is passing us by at a rate that has almost never been seen from a digital and technical stand…

Strategic Partnerships – When do you need it and when is it good for you?

November 2, 2014

How do you know what’s best for me? Until you know me, you will not know what I like, what…

Responsive design. What you’re missing, or worse, losing.

November 28, 2014

Despite the overwhelming use of hand held mobile devices many businesses are yet to take the appropriate steps to capitalize…

Will 2015 see the birth of the conversational search strategy?

December 23, 2014

Are keyword (paid or organic) search rankings becoming irrelevant? Will search no longer be about the words that you type…

4 Simple & Effective Content Planning Tips for 2015

January 13, 2015

If you have been feeling overrun by the sheer volume of content that needs to be managed and…

Writing content with the “F” factor

February 2, 2015

Writing web content with the “F” factor Most of us at one time or another have arrived on…

How you respond to criticism on social media is a reflection of your business

February 24, 2015

Your business has most likely created a presence on social media networks; Facebook, Twitter and LinkedIn just to…

The Image Challenge. Copyright & For Attribution

March 2, 2015

One of the challenges faced by content authors is choosing great images to feature in their website and…