Can Web Design Boost Your Social Media Following?

Wednesday, 19 June 2019  |  Posted in: Articles  |  3min read

Growing your social media following can be a slow, time consuming process. In this article we will share some tips on how to use your website as a tool to grow your social media following at a faster rate and receive the benefits of your campaign efforts such as building your network, brand awareness, reduced marketing costs and time, increased sales, increased traffic to your website etc. These are just a few.

 

Integrating social media into your website’s design

By integrating social media aspects into your web design and vice-versa you can drive greater engagement on both channels and steadily increase your following. Here, we will show you how you can drive traffic from your website to your social channels.

Here are 3 ideas you can use in your website’s design to encourage an increase in followers through social integrations.

 

1. Social Icons on headers and footers

The bare minimum standard of social media integration in your web design is letting customers know what sites you are on. You can do this by displaying icons that link to your various channels. These icons are best incorporated into the header or footer of every page.

When someone wants to find out more about your business, chances are they will head to your website. When they do that, you want to be able to show them where else they can find and follow you online.

 

2. Make your website’s content easily shareable

Making your content sharable with share buttons is another way to boost your following through good web design. These buttons give users the ability to share your content with the social network of their choice, increasing the visibility and awareness of your brand.

The easier you make it to like, follow or tweet about your brand, the more likely your website visitors are to do this and spread the word. This digital form of ‘word of mouth’ is increasingly important to businesses that operate online. Businesses can make the most of this type of marketing if they play an active role in social networks.

 

 

3. Let consumers do the talking

People like to capture their IRL (in real life) experiences and share them online. You should make it easy and fun for your customers to share the experiences they have with your brand. Through using unique branded hashtags or tags, you can integrate functionalities with your website’s design. These integrations could automatically gather photos and, once reviewed by an administrator, create image galleries or assign them to a specific product on your site. If you have a WordPress website, this list has some good ideas to get you started.

 

 

Where Should I Start?

If your objective is to grow a social media following, first make sure your social media strategy has a strong foundation you can build upon. Your social media strategy, as with every strategy you have in place for marketing, should feed in to your overarching digital strategy.

If you would like to speak with a Digital Expert for advice in refining your digital objectives or planning a social strategy and integrating it with your web design, contact us to get started.

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