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Investing in a partnership leads to better client outcomes

November 5, 2020

In most parts of Australia we are beginning to see the light at the end of the pandemic tunnel.

Frequently Asked Questions about FAQ pages

November 12, 2020

A well-optimised FAQ page pre-emptively answers customer and user questions about your brand, product, or service, but it can…

Two Hands Wines, a high performing website maturing gracefully

November 27, 2020

Two Hands Wines and The Digital Embassy have been working together as partners for many years. The…

Review your digital initiatives in 2021

January 12, 2021

It’s fair to say that 2020 was one of the most extreme years in recent times. Across Australia, businesses…

The Power of Authentic Content Marketing

April 12, 2021

Content marketing isn’t new, it isn’t a “trend” or “fad.” Content marketing is a necessity; it should be a…

To chatbot or not to chatbot?

June 30, 2021

Artificial Intelligence (AI)– the topic can be met with some controversy. With some having an almost apocalyptic view of…

Redeveloping vs. redesigning your website

May 27, 2021

Your website is a key sales and marketing tool. Quite commonly, it is your first interaction with your future…

Why you need to prioritise User Experience (UX)

May 14, 2021

In early 2020 Google announced that they will incorporate Core Web Vitals and existing user experience signals to aid…

How will Apple’s ATT update affect digital advertising?

April 20, 2021

Update: On 27 April 2021 the latest version of iOS launched which featured the new App Tracking Transparency Feature.

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