Digital Transformation Not a Pipedream for Vinidex

Wednesday, 22 January 2020  |  Posted in: News  |  4min read

Vinidex, an Australian leader in piping solutions, have expanded their digital presence to serve the various industries they provide solutions for.

The proud Australian manufacturer has a rich 50-year history creating sustainable, innovative solutions for customers and communities. Backed by the strength of Aliaxis, a global leader in plastic piping solutions, Vinidex is carrying out its mission to connect Australian people with water and energy. In order to support their overarching digital business transformation strategy and modernise their online presence, Vinidex invested in a total redevelopment of its corporate website.


Providing comprehensive solutions for industry.

Vinidex provides a broad range of pipeline solutions for markets and applications including building, infrastructure, irrigation and rural, mining and industrial, gas and energy. Its new website, developed by The Digital Embassy, acts as a key touchpoint for these various consumer segments and is central to the strategy for Vinidex’s digital transformation.

Major goals of the website redevelopment initiative included:

  • Raise brand and service awareness
  • Provide information and resources to help consumers
  • Promote products and associated fittings
  • Facilitate consumer engagement, lead inquiries and support for the organization


Facilitating product sales and support online.

The new Vinidex website presents industry solutions in a simple, visual format and allows consumers to browse the full range of products. The digital platform also enables staff and consumers to easily find the information they need online through comprehensive product support and technical resources.

Post the Vinidex website launch, strong SEO has returned over 400% more people landing on Vinidex’s Products page through search engines and a 70% increase in mobile users. Interest and inquiries from the website were also substantially boosted with a 240% increase in contact page visitors.

Further site analysis validates that the new website user experience is better serving the needs of Vinidex’s digital consumers through improved access to information and resources. The website solution, delivered by The Digital Embassy, also provides Vinidex with operational efficiencies through the streamlining of online support and enhanced website content management features.


Partnering with an award-winning digital agency.

As part of an exhaustive vendor selection process, The Digital Embassy was chosen to take on the challenge of designing, building and hosting Vinidex’s new website platform.

The Digital Embassy™ is an Australian digital agency providing award winning digital growth solutions in web design and digital marketing. The company’s team of specialists are certified in the latest digital technologies, proven to increase online marketing effectiveness and sales.

The Adelaide based web design and digital marketing agency works with clients across Australia to execute their digital strategies to sustainably scale and grow their business.

Other clients of The Digital Embassy include CavPower, ElectricSuper, HomeStart Finance and the South Australian Government.

“The Digital Embassy have provided us with an outstanding website that exceeded our expectations. We have received a very positive response from our national and international partners on our new website and have been excited to share the new site with our customers.”
Linda Tucker, National Marketing Communications Coordinator


Laying the foundation for success.

Vinidex now have a digital platform that supports their transformation strategy by expanding their business online. This new website modernises their online presence and lays the foundation for a successful digital transformation.

“Partnering with Vinidex to design, build and support their new corporate website has been a rewarding experience. This is the second time The Digital Embassy has been selected as the digital provider of choice to provide our award winning website solutions to a global leading manufacturer backed by Aliaxis.

Our team have enjoyed working with Linda and the team at Vinidex. We are extremely proud of the end result, and thrilled to be able to achieve such a great commercial outcome for them.”

Colville Nette, Managing Director | The Digital Embassy


Find out more about how we built this project by reading the Vinidex case study.
View Case Study

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