Google’s mobile rank change in April – are you ready?

Thursday, 12 March 2015  |  Posted in: Articles  |  2min read

Recently, Google’s Gary Illyes announced in an interview that “…April 21st is a very important day” for an upcoming Google search engine algorithm update relating to responsive and mobile design.

So what will this update mean for your website and search engine optimisation strategies? From April 21st Google will be increasing the importance and focus placed on mobile-compatible content and sites as a ranking factor. These updates will mean that if you have not yet transitioned your website to a responsive, or mobile compatible framework now is the time to take action otherwise you may risk a significant drop in Google search results.

If you are unsure whether you need to take action Google has a Mobile-Friendly Test to see if your site is optimised sufficiently for these devices.

With further speculation of mobile-only and desktop-only search results in the Google development pipeline, it is anticipated that we may even see the return of the mobile-only website. Until more is known about these future changes we can be reasonably certain that responsive design will remain best practice due to its flexible and fluid architecture that provides an optimal user experience for websites used on multiple devices.

As new devices continue to be released, responsive design practices give users the opportunity to consume information and interact with content through a multitude of channels and device screen sizes. By further understanding user behaviour and the evolving device landscape, business will need to consider a multi-device-friendly strategy, not just a mobile-friendly one.

So we ask, come April, is your business multi-device ready? Get in touch with us to develop a successful multi-device-friendly strategy for your business today.

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