Kentico. The Website platform of choice for Marketers

Wednesday, 23 March 2016  |  Posted in: News  |  4min read

Since 2014, The Digital Embassy has been recommending the Kentico CMS platform to our clients. Kentico is one of our enterprise Content Management Systems of choice for its ability to deliver a wide range of powerful strategic marketing capabilities that will suit many of our clients.


Why Kentico?

Kentico provides enterprise software that incorporates an extensive feature set for building websites, intranets, community sites and E-commerce solutions on the Microsoft ASP.NET platform. Its all-in-one CMS, E-commerce, and Online Marketing system architecture that provides a beautifully integrated experience which helps to avoid many of the frustrations and costs associated with streamlining the use of multiple third-party systems.

Kentico offers significantly more out-of-the-box functionality than other comparable technologies as well as having an open API that allows us to create custom web parts, modules and other extensions to achieve any specific requirements you may have.

The Kentico platform supports mobile websites, SEO, document management, multilingual websites, social networking, and multisite management and has been proven to integrate with almost any third party back-ends, including ERP’s, CRM’s, and payment gateways.

Additionally, the Kentico platform features an integrated E-commerce solution that allows you to reach and serve a global market.


Scalable to suit your needs

We believe one of Kentico’s greatest, but least promoted, strengths is the flexibility offered by their range of perpetual licencing options that, unlike most other CMS’s, have no ongoing annual fees.

Additionally, Kentico’s licensing options allow you to start out with the basic functionality you need now while retaining the ability to upgrade your license later as you need additional features. It is one of the few, if only, CMS’s on the market that can grow with your business. Most businesses will start with either the Kentico CMS Base or Ultimate license – each of these licences boasts an impressive range of features – while the Kentico Enterprise Marketing Solution (EMS) is the ultimate on-line marketing platform.


A Marketer’s dream

At the top end of Kentico’s licensing options, the EMS is an all-in-one CMS, E-commerce and Online Marketing platform that provides marketers with a fully integrated set of online marketing tools designed to enhance their digital strategy and create unique user experiences which align directly with the needs their customers.

The top features of Kentico’s Online Digital marketing solution include:

  • Marketing Automation
  • Content Personalisation
  • Email Marketing
  • Integrated Campaign Management
  • Lead Scoring
  • A/B Testing


Who else is choosing Kentico?

Kentico is rapidly becoming a CMS of choice both here in Australia and overseas. There are currently more than 25,000 Kentico websites across 90 countries.

Kentico’s diverse customer base includes a host of well-known brand names including Mazda, Hyundai, Twinings, ING Direct, Audi Finance, BPAY, Clipsal (Schneider Electric), Snooze, Metricon and UNICEF Australia.


Kentico at The Digital Embassy

With Kentico’s Gold Partner certification, The Digital Embassy’s team of Kentico certified professionals has access to the highest level of technical resources and support, directly from Kentico, to ensure our team delivers the maximum performance from the Kentico CMS and EMS platforms.


Recent projects

The number of Kentico projects here at The Digital Embassy has skyrocketed over the last year as our clients become aware of Kentico’s capabilities. One of our recent clients who have utilised Kentico for their website redevelopment is Sybiz, a world class innovator in business software development.

The new Sybiz website was developed using the Kentico EMS, which provides them with a suite of tools including content personalisation, engagement scoring, email marketing and contact management. The Sybiz website also utilises The Digital Embassy’s own GeoLocation widget that is used “in-line” with content areas to hide or show content and images based on the website visitor’s country of origin. You can read more about the Sybiz project in our case study.


Talk to us about the Kentico CMS or EMS solution that is right for you.

If you are looking towards a new website, and would like to know more about how our Kentico CMS development can meet your website’s business goals, Contact us.

Ready to talk about your requirements?

Phone us on 1300 375 368 for an obligation-free chat with a digital specialist about how we can help to scale up your business online.

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