Digital and Content Marketing Specialist

Tuesday, 19 January 2021  |  Posted in: Jobs  |  3min read

We are seeking a passionate, and results-driven Digital and Content Marketing Specialist with B2B Marketing Sales experience to join our Adelaide based team.

 

The Role

As a member of our team, you will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy for the agency. This includes delivering company and client projects and product initiatives. In addition, you will perform B2B digital marketing sales activities including the lead follow-ups, proposal writing, and implementing services.

The person we are looking for will have a minimum of 3 years of industry experience. They need to demonstrate a high level of competency in Digital Marketing Strategy, Content Marketing, SEM (paid search) & SEO (organic search), Social Media Marketing, and Copywriting.

As part of the role, they will be Google certified in implementing data-driven, evidence-based practices using the suite of Google tools (Google Analytics, Display Ads, Search Ads, Keyword Planner, Tag Manager, Data Studio and Google Trends), as well as other industry tools.

Experience in inbound and cross-channel content marketing using Campaign Manager, Microsoft Dynamics (CRM) and website platforms such as WordPress and Kentico Xperience (DXP) will also be looked upon favourably.

While not mandatory, previous local agency experience will be looked upon favourably.

 

Key Responsibilities

The Digital and Content Marketing Specialist will be responsible for:

  • Development and implementation of digital marketing plans and campaign activities for both clients and our agency
  • Digital marketing and lead generation activities
  • B2B sales, client pitching, and proposal writing
  • Management of the agency’s website and landing pages
  • Management of the agency’s social media channels including content planning, blog writing, and content production
  • Set up and management of Google, Social Media, and Email Marketing activities
  • Management of external suppliers and contractors where applicable
  • Maintaining the relationship with Google and all relevant Google Certifications

 

Bonus

  • Photography and video experience
  • Graphic design experience
  • WordPress, Kentico Xperience (DXP) experience
  • Some front-end code experience (HTML/CSS)

 

Fit for Role

On the environment side, this role will best suit someone who is team-centric, a problem solver and is effective at working on multiple tasks and projects. They will work closely with other Designers, Developers, Project Managers and Customers to scope, develop, deliver services which are complementary to their existing skill set while pushing them to adapt and embrace new skills.

 

Elevate, inspire and drive value for our clients

It is crucial to the position that the successful candidate is an effective and conscientious team player that takes pride and ownership in their work, representing the agency at all times. They will need to work collaboratively with our team to deliver the best outcome possible. They can, and will also have the opportunity to perform other research and development activities if and when required.

To competently fulfil this position the candidate will be a knowledge leader in their respective field. During their employment they must continue to demonstrate initiative, leadership and adhere to the company’s policies and procedures.

If this sounds like a good fit we’d love to hear from you!

 

Benefits

We offer a lifestyle-oriented, modern office on Leigh Street in the heart of Adelaide with:

  • High-speed internet
  • Coffee machines
  • Architectural open plan studio environment
  • Lots of natural light
  • Shower
  • Spacious sitting/standing desks
  • Multiple screens
  • Powerful computers, with fast SSD drives
  • Great food, bars, and coffee downstairs
  • Close to train and tram

Salary

Annual Salary package offered will be relative to experience.

If this description sounds like you, please upload your resume and cover letter to The Digital Embassy™’s Careers page.

Ready to talk about your requirements?

Phone us on 1300 375 368 for an obligation-free chat with a digital specialist about how we can help to scale up your business online.

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