4 Reasons Why Good Web Design Should Be a Marketing Priority

Tuesday, 27 August 2019  |  Posted in: Articles  |  4min read

Most businesses today use their website as their primary marketing tool to engage with their audiences and generate leads and sales. The reasons for this aren’t surprising, given that most consumers will check out the online profile of a business as their first touch point.

So, why do so many businesses provide their website visitors with experiences that confuse and frustrate them? Some examples of this include adopting web design methods that contain vague and irrelevant messaging or presenting online consumers with too many choices. Other web design methods can make it hard for audiences to fulfil the tasks they came for. This can see them leave with a bad experience of that business or brand.

These problems ultimately stem from web design methods that fail to support the marketing strategy of that business and its objectives. The good news is all these issues can be all avoided when website design is treated as a marketing priority.


Make your web design a priority

Your website is a point of communication with your consumers. Many businesses see their website as an online storefront: an opportunity to build branding and increase sales.

If you want to make the most of evolving technology to reach wider audiences and grow your business online, good web design should be up there as a marketing priority.

A well-designed website forms part of your business’ long term strategy. It is your online means of achieving business goals ranging from revenue growth and customer retention to increasing operational efficiencies.



Ways good web design will benefit your business


Increase leads

A primary benefit good web design can provide to your business is lead generation. By designing your website with digital marketing strategies in mind, you can set your site up for SEO success.

If you want to increase leads through your website, search engines are one of the best ways to achieve this. By optimising your website for search engines, you can gain access to qualified leads who are actively searching for what you provide. This is one of the biggest potential benefits of having a website.


Increase conversion rate

If you have a website, and you have a good amount of traffic, you should think about optimising your web design to drive higher conversions. If your website is not conversion optimised, you could be missing out on a significant number of potential sales.

If you are an ecommerce store, this can be particularly damaging. You could be sinking money in advertising and outbound marketing campaigns if you don’t have a website that is optimised for conversions.


Serve your users

When people visit your website, they do so with an intention. Whether these users are prospects, customers, or members, better serving them in different stages of their journey can help you reach various business goals from growth to retention.

In order to better serve your users with your web design, it is important to make your website user-friendly. For example, with a logical information architecture you can provide intuitive navigation. This allows your users to reach their goals quicker, reduces barriers, and increases the chance of conversion.


Reinforce brand image

If you’re looking to build your presence online, it is important that your web design accurately represents your brand image. Visitors will judge your business based on the quality of your website, much like they would for a physical store.

Online, your brand image is determined by much more than a logo or your signature colours. The entire user experience (UX) of your website comes into play. This encompasses all aspects of your user’s interactions and impressions of your site’s look and feel.


So, how important is web design?

If you have a website, and you have a goal to achieve, your web design agency can help you get there. The benefits that good web design can provide to your business range from generating leads and increasing conversions through to better serving your users and reinforcing the image of your brand.

Good web design is essential to provide your website users with a good user experience, ensuring that you get the most out of your primary marketing tool.

Talk to a Digital Expert today about your web design needs.

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