Friday, 28 November 2014 | Posted in: Articles | 3min read
Despite the overwhelming use of hand held mobile devices many businesses are yet to take the appropriate steps to capitalize on this rapid change in market behaviour. More importantly, by not taking action they risk losing business and reputation by providing a poor user experience to their mobile consumers.
When you have a responsively designed website you can rest assured that it will display well on a smartphone, a tablet, laptop AND the traditional desktop computer. Additionally it should with good maintenance continue to display well despite the ever changing screen sizes, particularly on smart phones as responsive websites automatically readjust the size of photos and choose the optimal layout for the device being used.
Indeed, many of our clients of are frequently experiencing over 40% or more traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.
By the end of 2014, mobile and tablet users are predicted to overtake desktop users on the internet and this is already the case for a large number of our clients. Embracing responsive design practices ensures that you are able to reach and provide an optimal online user experience your target audience, whatever device they are on.
At The Digital Embassy we educate clients on digital industry best practice and help them navigate opportunities to engage their consumers on any device. To find out more about responsive website design and what’s involved in transitioning your current website into a responsive framework follow the link below, and make sure you contact us for a no obligation consultation.