Responsive design. What you’re missing, or worse, losing.

Friday, 28 November 2014  |  Posted in: Articles  |  3min read

Despite the overwhelming use of hand held mobile devices many businesses are yet to take the appropriate steps to capitalize on this rapid change in market behaviour. More importantly, by not taking action they risk losing business and reputation by providing a poor user experience to their mobile consumers.

According to Google Research up to 72% of all consumers want and expect a mobile friendly website experience. With new devices of varying screen resolutions cropping up regularly, it has become essential for consumer-centric websites to be designed to adapt to multiple screen sizes, and display content which is tailored to mobile and tablet users. Website’s which are designed for this purpose are typically referred to as ‘responsive’.

When you have a responsively designed website you can rest assured that it will display well on a smartphone, a tablet, laptop AND the traditional desktop computer. Additionally it should with good maintenance continue to display well despite the ever changing screen sizes, particularly on smart phones as responsive websites automatically readjust the size of photos and choose the optimal layout for the device being used.

The increasing use of the internet based services on tablet and mobile devices has been the driving force behind this development. If you are yet to adapt your website to a more consumer friendly responsive design here are some simple benefits worth considering:
  1. Responsive Design means you can manage one website with a single set of hypertext links and there is no need to duplicate the effort of publishing content across sites, the content need only be applied to a single site, increasing your chances for a higher search engine ranking.
  2. By creating a responsive site, all of your Search Engine Optimisation (SEO) efforts can be focused on a single site, with unified strategy and tactics across devices.
  3. Additionally Google suggests that responsive sites are featuring prominently in localised search results. This can obviously be of huge significance to many businesses dependent on being found by consumers in targeted local areas.
  4. Traditionally, to cater to the specific needs of mobile consumers those users would be re-directed to a device specific site (e.g. mobile), however responsive design means that in most situations only one site need be implemented across devices. Response Design can provide businesses the ability to optimise and tailor their content experience specifically for mobile users and differentiate this from desktop where needed.

Indeed, many of our clients of are frequently experiencing over 40% or more traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.

By the end of 2014, mobile and tablet users are predicted to overtake desktop users on the internet and this is already the case for a large number of our clients. Embracing responsive design practices ensures that you are able to reach and provide an optimal online user experience your target audience, whatever device they are on.

At The Digital Embassy we educate clients on digital industry best practice and help them navigate opportunities to engage their consumers on any device. To find out more about responsive website design and what’s involved in transitioning your current website into a responsive framework follow the link below, and make sure you contact us for a no obligation consultation.

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