Technology Makes Us Less Tolerant?

Thursday, 1 May 2014  |  Posted in: News  |  3min read

The immediate now of today’s world is leaving our human desire behind.

It taps into our need instinctual need to hunt and gather giving us what we need almost instantly, giving our constantly craving brain the stimulation it desires.


Technology is now extremely sexy and seductive. Its alluring nature of capturing us in our passive state and drawing us in and we can’t help but be vulnerable to it.

With technology, you don’t have to meet its in laws and engage in trivial conversation to get to the next level, but instead you can go right for what you want and embrace it with your fingertips. No-one listened to you before but now you have “friends” and ‘followers’ that hang off your every word – they are your automatic listeners.

This is more than just staying in-touch, this is now a living breathing social life on line. But remember this is only a useful supplement. There will never be a substitute to face- to face… only a cyber-connection that easy to establish but can be just as easily lost.

You are not exercising the same emotional competencies that you do in person.

The most shy and reserved individual can explore and soar to new heights but would fall further and harder in person. Communication without confrontation doesn’t prepare you for life’s real hurdles that do happen in real time only your response will not be possibly as well constructed or well thought out.

Don’t be swayed by the ease of a simple message sent over a call that has twice the connection.

I’m pro-technology and its advantages, but we do live in the real world where the most powerful gift you can give someone is your full attention.

Negativity bias is the psychological phenomenon by which humans have a greater recall of unpleasant memories compared with positive memories. And we don’t enjoy sharing these alone.

It is becoming overwhelmingly obvious that we are a society that is greatly affected by opinions even ones from people we don’t even know. Statistics indicate that 90% of respondents claim that positive online reviews influenced their buying decisions and they were definitely affected by negative reviews. There is strong evidence to support the importance of addressing customer concerns via a company’s site and social media channels like Facebook and Twitter.

So note to your business self – Never leave a negative comment un responded to where possible – act quickly, responsively and take the opportunity to show your online audience how well you resolve customer concerns.

Ready to talk about your requirements?

Phone us on 1300 375 368 for an obligation-free chat with a digital specialist about how we can help to scale up your business online.

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