The Digital Embassy Wins International W³ Award for St.LukesHealth

Tuesday, 31 December 2019  |  Posted in: News  |  4min read

In an exciting result from The Digital Embassy’s partnership with St.LukesHealth, our website for the established health insurance provider has been awarded with a highly-acclaimed W³ Award.

The W³ Awards is a prestigious, international competition, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) in New York. The 14th annual event honoured outstanding websites created by some of the best interactive agencies, designers and creators worldwide.

“Our W³ winners continue to embody what the internet is all about as they once again raise the bar in Web development and design.”
Derek Howard, director of the AIVA.

 

About the Award-Winning Work

The recently launched St.LukesHealth website forms part of their overarching digital strategy, becoming the go-to source of information for members. The website prominently features a wealth of expertise and advice on a range of healthcare related topics.

 

How the St.LukesHealth website supports members’ lifestyle needs.

Health insurance provider St.LukesHealth recognised the potential they had to support their members’ lifestyle needs through their digital platforms. We worked closely with them on their website redevelopment to help fulfil the promise they made to their members: to help them live better while delivering peace of mind.

 

A digital platform that simplifies communication.

For people looking to join the health fund, St.LukesHealth offer a full range of healthcare cover options tailored to different lifestyle and financial needs. The new digital platform features a Cover Selector that simplifies the communication of healthcare offerings so potential members can find the right choice to suit their needs. Developed by The Digital Embassy in conjunction with St.LukesHealth, the Cover Selector integrates with HAMBS software in order to provide automated up-to-date pricing, and can be personalised to search for different lifestyle needs and locations.

Colville Nette, Managing Director of The Digital Embassy, said

“We have worked closely with St.LukesHealth on a number of digital projects over the years, helping to ensure their continued position as an industry leader. With the introduction of the new website, we are thrilled to be helping St.LukesHealth create a smarter and more innovative solution that better serves their members and welcomes new customers through their digital platforms.”

 

Partnering with an award winning digital agency.

The Digital Embassy™ is an Australian digital agency providing digital growth solutions that work. We provide industry leading technology platforms which are proven to increase online marketing effectiveness and sales, and generate value through the adoption of digital transformation initiatives that drive growth. Our award-winning solutions in website design, ecommerce and digital marketing have achieved huge success for our clients and delivered outstanding results.

 

Success for St.LukesHealth.

In the first month since going live, St.LukesHealth saw results from their website indicating increased brand awareness and deeper navigation of users into the website, now that relevant content is easily accessible for members and new customers alike.

“With the support of The Digital Embassy, St.LukesHealth has improved its communications to our target audiences and assisted members and prospective members in their associated customer journey.

Since our website refresh, we have had a significant uptake in traffic to the site, spurred along with the help of our content marketing strategy. The Kentico platform in the back-end of the site is easy to use and has enabled St.LukesHealth staff to easily upload information for our members, especially with the introduction of the Australian Government’s Private Health Insurance Reforms.

Our members love that the website is easy to navigate and that all content, from products and services through to health content and regulation information, is at their fingertips. It has created a point of difference from our competitors and we are thrilled with the result.”
St.LukesHealth Team

St.LukesHealth is a health insurance provider with a rich history dating all the way back to 1952. The Digital Embassy is proud to be working as their digital partner, ensuring that the quality experience St.LukesHealth delivers through their customer care centres is reflected in the experience of their digital platforms.

Read the full St.LukesHealth case study by The Digital Embassy here.
View Case Study

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