BioHub Solutions

Establishing an immediate sense of professionalism through digital design

Growing an agricultural solutions brand online

BioHub Solutions is an Australian company providing biological solutions to the agricultural industry.

They came to The Digital Embassy looking for a full-service solution capable of delivering a bold brand design that could be carried consistently through printed and digital materials, including the development of a corporate website.

We worked extensively with BioHub Solutions to uncover their vision and created a brand which brought their business to life. Following the development of the brand, the BioHub Solutions website was designed to support the company by reflecting the professional service and product offering in a customised design template that extended their brand’s presence to the digital space. Now, potential customers can find them online and get the information they need. The new, responsive website provides them with a central digital platform which can easily scale as their business grows.

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Project Goals

BioHub Solutions approached us with several business goals for their new brand and website, including:

  • Establish and execute a clear digital and brand strategy
  • Design branding elements, themes and assets in line with corporate vision
  • Design a visually appealing and scalable website solution
  • Provide an intuitive user experience
  • Inform and engage website visitors

A modern, user experience optimised website that can scale as the business grows

Creating the perfect result for BioHub Solutions required strategic planning and the development of a digital roadmap that highlighted the requirements and functionality expected in the months and years to come, as the business grows and scales.

This forward planning resulted in a streamlined and elegant corporate website built on a strong foundation of functionality that will continue to be developed and rolled out as the needs of BioHub Solutions evolve.

Because the company is geared towards farmers in regional locations, we were mindful of bandwidth restraints these users experience and designed the site to factor in these limitations. All assets and code have been optimised for small size so they can be delivered at speed, even with a limited bandwidth. Combined with our Managed Hosting solution, we conduct ongoing optimisation to fully ensure that the website is performing effectively in these areas.

Building a brand from the ground up

For their budding company, BioHub Solutions required a brand that would stand out amongst all the competitors in their field. We worked with the team at BioHub Solutions to create a new logo and style guide which represents their brand, then brought in these elements across the new website as well as across a range of supporting materials such as letterheads and report templates, bringing their vision to life.

Extending communication with customers through multiple touch-points

As a relatively new company, it was especially important for BioHub Solutions to build up their customer lists and to establish and maintain relationships with their website users.

We integrated different ways for users to stay in touch with BioHub Solutions throughout the customer journey. A contact form allows users to easily get in touch and hear back from BioHub Solutions, while a newsletter signup form allows BioHub Solutions to extend their relationship with many more users. This enables the company to keep its customers up to date with useful and timely information such as new products, case studies and industry updates.

' ' The work to date has had a substantial effect on our business. Feedback from clients and industry professionals is that they have been impressed with the corporate look of the business and the website. It has brought an instant corporate feel and professionalism to the business that would normally take months. ' '

- Glenn Perkins - Chief Executive Officer at BioHub Solutions

Results

Since going live, BioHub Solutions have used their website as a central online platform to promote their brand and expand their thriving digital presence. The professional, attractive website gives the new brand a level of credibility which BioHub Solutions build upon with a content strategy spanning across multiple channels. With a digital roadmap successfully in place, we can’t wait to see what the future has in store.

Ready to talk about your requirements?

Phone us on 1300 375 368 for an obligation-free chat with a digital specialist about how we can help to scale up your business online.

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