Multisite Network Portal of 60 websites developed to incorporate new medical centres.
Fullerton Health Group owns more than 225 medical centres in seven countries, delivering high quality healthcare across the Asia Pacific. Their Australian subsidiary, Fullerton Health Australia commissioned The Digital Embassy to redevelop a network of approximately 60 websites to incorporate newly acquired Healthscope Medical Centres. An efficient and scalable system was required to control content of all the sites from one central console. In addition to this, we also redesigned and developed the corporate website for Fullerton Health Australia.
Fullerton Health Australia came to us with a number of project goals for their digital transformation, including:
We worked closely with the Fullerton Health Australia team to deliver a solution that was both practical and elegant. The Network Portal and new, corporate website fulfil their requirements and lay down the foundation for future success.
The large-scale website migration necessitated an efficient, structured system.
We built Fullerton Health Group a WordPress Multisite Network Portal to allow the network administrator to run and manage all clinic sites from a single dashboard. Each clinic on the network also has its own admin with the capability to manage only their own website.
The main central domain, Fullerton Health Medical Centres, contains content pages as well as links to the individual medical centres, grouped by state. The individual centres each follow the same branding and layout as the main site.
The Multisite approach allows Fullerton Health Australia to manage content centrally as well as plugins and themes from a ‘master’ install.
The network administrator has the ability to manage all sites from a single dashboard. This approach allows individual centres to maintain some of their own content, such as doctor listing and opening times, whilst ensuring restrictions to other content as required by Fullerton Health in the interest of consistency.
It was determined that approximately 70% of users reach the medical centre sites on mobile devices. For this reason, a mobile-first approach was selected to optimise website design for the platform most commonly used by customers.
A standard template was created to ensure consistency in branding and structure throughout all the medical clinics.
All 60 clinics owned by Fullerton Health Australia are now branded consistently and newly acquired clinics can be incorporated into the network easily and efficiently.
Fullerton Health Group wanted to simplify how patients book appointments at their many clinics.
A third-party booking engine was incorporated seamlessly into the WordPress Multisite platform, allowing users to select their chosen practitioner and appointment time.
As Fullerton Health Group expands its range of medical centres, this unique feature makes it faster and simpler for users to find their preferred clinics.
An aggressive timeframe was used to complete the large number of website redevelopments in time for corporate cut off dates for the site handovers. A rolling site handover was determined to be the best approach for the convenience of Fullerton Health Australia. The sites were handed over as they were developed to ensure Fullerton Health Australia’s ease of website management.
The Fullerton Health Australia Medical Centres Website Network Portal was built with our own custom WordPress Hardening Framework, specifically designed for business enterprise deployments. The platform utilises the WordPress CMS, providing Fullerton Health Australia with all the benefits of its acclaimed user-centric features such as its ease-of-use content management including simple and flexible editing and customisation. In addition to these, the enhanced WordPress framework provides a new robust system architecture to WordPress that can be customised and scaled to deliver functionality, style and enhanced user experience for advanced business application purposes.
Fullerton Health Australia now has an elegant digital solution that gives them a professional, contemporary online presence. The corporate website is serving users well, informing them about the organisation and giving them the resources they need.
The Medical Centres Website Network Portal is also now fully operational with the efficient administration of all clinic websites. Individual administrators have restricted access which is controlled centrally by head office, giving Fullerton Health Australia the ability to effectively manage all clinics on their extensive network.
Since being incorporated into the Website Network, individual clinic sites are now each averaging approximately 1400 users per month. Users are successfully being directed towards the ‘Book an Appointment’ page; the majority of users navigate to ‘Book an Appointment’ within a single click from the home page.
The high availability hosting we provide is fully maintained and automatically upgraded to provide high-level security and robustness to the whole Network Portal and corporate website. Additionally, we are providing constant monitoring of performance and behaviour of all sites.
- Anita Harvey, Head of Brand & Marketing
