Jobfit

Jobfit delivers a broad range of services to thousands of businesses nationally, including pre-employment medical assessments, work fitness assessments, injury management and prevention, drug and alcohol screening, onsite medical services, health surveillance, and health and wellness programs. Jobfit Health Group is a division of Fullerton Health Australia.

They approached us with some requirements, which they wished to achieve with their new website.

These consisted of the following:

• A higher emphasis on “employers” as the target audience – less on workers and health professionals
• A higher focus on pre-employment medicals
• An improved way of showing the contact details and Job Centres (which was more SEO friendly)
• The ability to include promotional features such as “Injury Assist”, a program delivering injury management to help individuals return to work
• Better visibility of Calls to Action on their internal page
• Simplified access to medical history questionnaires and online bookings for users
• Stronger emphasis on accreditations, CSR and credibility (case studies) for users
• Fullerton Healthcare Australia branding

There were many notable features and highlights of the Jobfit website.

The website was completely designed from scratch in order to create a more modern look and feel than the previous site. Additionally, more features such as mobile responsiveness, location search, and live pricing in the quote calculator were developed to modernize and keep it up to date with the technology of the website.

To increase the efficiency and effectiveness of the website, the placement of Calls to Action were included in the template when it was designed. Aspects of their parent company, Fullerton Health Australia, were also added to the design to reflect Jobfit and accurately represent the brand.

While SEO was a challenge, digital marketing was heavily involved in this project. A number of SEO strategies were implemented, including a Google AdWords campaign to offset the drop in organic search rankings during the website transition. There were also a few design-based strategies when developing the website which were implemented to help boost their Google rankings after the change in platform.

Upon website completion, training was conducted for their staff in order to teach them the navigation of their new WordPress system. This resulted in a smooth transition, despite Jobfit’s change in platform and the challenge it initially presented.