Jobfit

Website redevelopment for a national occupational healthcare provider.

Built to support Jobfit’s business strategy and simplify the user experience

Jobfit Health Group is a leading occupational healthcare provider delivering a broad range of services to thousands of businesses nationally. They are a division of Fullerton Health Australia and operate centres across Australia. (See the work we have done for Fullerton Health here.)

Jobfit approached us as they required a new mobile responsive website to showcase the quality of their services and support their business objectives.

Project goals

Update information architecture in line with business objectives
Transition to a new content management system for ease of use
Integrate payment gateway functionality for simplified online payments
Build and integrate custom developed Location Finder tool
Optimise the site for search engines
Refresh the web interface and design and optimise for conversions

Intelligently designed website architecture

Jobfit wanted to refine the focus on their target audience, shifting towards primarily targeting employers. They also had a list of services they wanted to place a higher level of emphasis on. To accomplish this, we revised the information architecture of their website to reflect new and improved user journeys.

We structured the website to simplify user access to key strategic areas including: the medical history questionnaire, MediManager booking platform, and a new online payment gateway to better support their ecommerce website services and transactions.

New custom features and integrations

We custom built a Location Finder tool to help users search for Job Centres near them. This tool was built to be SEO friendly, allowing search engines such as Google to access and show users this information.

Additionally, features such as mobile responsiveness and an advanced contact form were developed to modernise the site and keep it up to date with changing technology.

Optimised for search engines to maintain ranking

The main challenge the project presented was maintaining Jobfit’s original SEO ranking. Their previous website had an excellent ranking and it was a critical this remained after the website transition.

A number of SEO strategies were implemented, including a Google AdWords campaign, to offset the drop in organic search rankings during the website transition.

A complete brand refresh with conversion optimised design

The website was completely designed from scratch in order to create a more modern look and feel. We completed the brand refresh in line with their brand guidelines.

To increase the efficiency and effectiveness of the website, conversion optimised Calls to Action were included in the design template. These CTAs include various buttons linking to an easy-to-use enquiry form with phone and email contact options.

Content management made easy

Jobfit decided to shift their content management system (CMS) platform to WordPress for Business after previously utilising DNN. This has eliminated the subscription costs associated with Jobfit’s previous CMS platform and will also provide a platform which is very user-friendly for Jobfit staff.

The WordPress for Business platform provides Jobfit with all the benefits of WordPress’ acclaimed user centric features such as its ease-of-use content management including simple and flexible editing and web design customisation. In addition to these features, WordPress for Business provides a new robust system architecture that can be customised and scaled to deliver functionality, style and enhanced user experience for advanced business application purposes.

Results

The results from the new Jobfit website on the WordPress platform have been both successful and promising for the foreseeable future. The results reflect the success of the SEO campaign as well as the responsive framework for mobile and tablet users.

In just the month after launch, statistics included:

Organic search results increasing by 8.69%
Direct traffic increasing by 20.50%
Average session time increasing by 14.11%

Page views increasing by 9.07%
Page views per session increasing by 6.25%
Average session time for tablet and mobile traffic increasing by 19.43%