North Eastern Community Hospital

Website showcasing one of Adelaide’s premier private hospitals.

A new online home for the private hospital and their patients.

North Eastern Community Hospital (NECH) is a community owned, not-for-profit private hospital and nursing home facility.

NECH approached us to develop their new website to serve as the primary platform to facilitate online enquires and showcase their facilities and the excellent standard of care they are known to provide to the North Eastern community citizens of Adelaide.

Reflecting the safe, caring environment of NECH

NECH pride themselves on offering an excellent level of care to their patients. We wanted to showcase this safe, caring environment on their website through the use of imagery, colours and language.

Galleries used throughout the site display photos of private rooms and common areas, giving potential patients an insight into the high quality of the facilities.

 

Accessibility for all

We were tasked by NECH to deliver a website that could be accessed by as wide an audience as possible, including people with disabilities who use assistive technologies to read or listen to the content on the site. To achieve this, the website was designed at launch to be compliant with Level AA of the Web Content Accessibility Guidelines (WCAG) 2.0.

Information architecture designed to best serve visitors

The NECH website features three dedicated landing pages for the key services available at the NECH complex: Maternity, Hospital and Aged Care.

Each landing page provides a high-level run down of the services available and directs users (via links) to the individual services pages.

The landing pages enable visitors to quickly navigate to the information they seek. Parents-to-be can navigate directly to Maternity Services while the elderly and their families can easily find information on the Aged care facilities. These dedicated landing pages also allow the NECH to run targeted marketing campaigns to promote their services to the community.

Reaching the community with responsive web design and SEO optimised content

The NECH website was developed using a responsive website design framework based on the WordPress CMS. This was to improve accessibility for users on both mobile and desktop devices. In addition, the interface of the website was designed to be consistent with NECH’s existing styling and branding themes.

The content supplied by NECH was optimised for search engines, and audited for user relevance and placement. This was to improve the user experience by helping website visitors find information they came to look for.

Furthermore, best practice SEO techniques were implemented to increase to assist with digital and content marketing efforts

' ' The initial engagement and understanding of Digital Embassy coupled with the project support throughout has resulted in North Eastern Community Hospital having a superior product on completion that does really create a point of difference for us. I would urge any organisation thinking of completely revamping their website to seriously consider approaching The Digital Embassy who I am confident will assist you in developing a cost effective and tailored website that matches your business needs. ' '

- Scott Williams - CEO

Let's work together

Want to start a project with us? Let’s discuss your requirements over a coffee at our place! Call us on 1300 375 368

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