SA Business Information Hub

Designed and redeveloped the State Government managed SA Business Information Hub, the central source of information and support for businesses in South Australia.


Project Goals

The State Government was seeking to develop a new digital product to provide easier access to relevant information and resources for business.

In addition to acting as an information hub, the website, initiated by the Department of State Development now known as the Department for Innovation and Skills, was designed to also satisfy many policy positions including the department’s Digital Transformation Strategy, the Premier’s Digital-By-Default policy and the ‘Rip It Up’ initiative. As a result, this website would become the centre of the government’s information and service delivery for businesses in South Australia.

The Department’s Business Team approached The Digital Embassy for a complete redesign and redevelopment of their site, featuring:

  • New branding in line with their small business statement
  • Mobile compatibility
  • A prominent search function
  • The ability to subscribe to pages and newsletters
  • The use of iApply which delivers online forms for grants to confirm eligibility for small businesses
  • A user-friendly source of information, services and resources for small businesses in SA

The key objective of this digital initiative was to help businesses navigate the vast amount of information required in a user-friendly way.

busi-sa-search (1)

Our Solution

In order to assist in providing relevant content to businesses, a search function was custom developed that had the capacity to factor in the context and provide appropriate filtering options, such as by business type or location.

To assist with the management of multiple levels of user permissions and publishing approval workflows The Digital Embassy recommended the Kentico CMS platform. This platform consolidates many features such as content management, user management, analytics and online marketing tools into a single location making it easier to develop and maintain complex content created by multiple authors across the government.

Our experience within the Kentico environment meant we could also design flexible layouts that incorporated multiple elements including website title, menus, translation services, contact information and a logo without compromising the responsive layout requirements of modern websites.

These layouts were also developed to accommodate the multitude of user journeys uncovered during the discovery phases of the project. The website was designed with a clear user experience focus aimed at efficiently moving multiple users, representing a range of businesses, to relevant content quickly in order to provide an optimal experience.


The initial website launch was hugely successful with an over 1,400-visitor increase upon launch, as well as 63.08% increase in new sessions in the weeks following launch. The new website also better connected the various parts of the South Australian Government’s services to businesses by redirecting traffic to other government websites such as where required.

The SA Business Information Hub continues to be a central part of the state government’s business information ecosystem and is seen as the ‘go-to’ location for important information on how the state government is responding to the needs of the business community.

' ' The Departments partnership with The Digital Embassy materialised due to their proactive pitch to deliver a superior digital product to help service the needs of our users in the Small Business sector. Working closely with the team at The Digital Embassy provided us with the level of service we expect and require, and their professionalism, timekeeping and friendly demeanour made the whole process thoroughly rewarding. ' '

- Andi Hind – Digital Projects, The Department for Industry and Skills

Multi-Award Winning

We have long been acknowledged on national and international stages for our award winning work in design, development, strategy and performance. We are proud that this website has been recognised by respected web industry leaders and that we have produced a result our client loves.

Communicator Awards, 2018 Distinction in Website Features-User Experience

Communicator Awards, 2018 Distinction in Website Features-User Experience

Communicator Awards, 2018 Distinction in Website General Government

Communicator Awards, 2018 Distinction in Website General Government

Ready to talk about your requirements?

Phone us on 1300 375 368 for an obligation-free chat with a digital specialist about how we can help to scale up your business online.

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