Truck Dealers Australia
Developed strategy and built online platform for the online business specialising in selling transport, farm and construction equipment.
Developed strategy and built online platform for the online business specialising in selling transport, farm and construction equipment.
To become a national leader in online sales of Trucks, Farm and Construction equipment, Truck Dealers Australia needed to be an equipment listing content aggregator for multiple dealers. This model would maximise organic search, and in conjunction with AdWords campaigns, would allow them to dominate Page 1 Google search results in these segments.
The online platform needed to provide features to fulfil the needs of many stakeholders including buyers, dealers, individual sellers as well as Truck Dealers Australia themselves. The business revenue model would be achieved by driving revenue from advertising and dealer subscriptions. Evidence-based lead generation driving dealer enquires and sales would be key to success.
Truck Dealers chose The Digital Embassy as their technology partner to achieve their business goals. The partnership includes both strategic and operational activities.
Strategically, regular weekly meetings facilitate planning new goals and objectives. Operationally, the adoption of an Agile development approach enables incremental sprints to introduce features quickly. The online platform requirements called for a full custom online platform that incorporates extensive features:
All operations are backed by a comprehensive Service Level Agreement (SLA) that defines the response framework for support activities.
Truck Dealers Australia is a truly online business. Choosing The Digital Embassy as technology partner has been instrumental in achieving success. This partnership ensures that business objectives are understood by both parties and can be implemented quickly and efficiently.
- Emma Sinclair, Truck Dealers Australia