Truck Dealers Australia

Truck Dealers chose The Digital Embassy as their technology partner to achieve their business goals. The partnership includes both strategic and operational activities.

Strategically, regular weekly meetings facilitate planning new goals and objectives. Operationally, the adoption of an Agile development approach enables incremental sprints to introduce features quickly. The online platform requirements called for a full custom online platform that incorporates extensive features:

• Equipment Listings – the ability for adding, searching, enquiring about equipment
• Auctions – bidding features, including promotional event reminder emails, auto bids
• Find a Dealer – location based dealer directory
• Dealer feed uploads – development of an API allowing larger dealers to automate uploads
• Advertising – integration of Adbutler banner advertising
• Finance – Listing finance calculator with dynamic pricing and administration broker features
• Behaviour tracking – Extensive tracking features to capture and collate evidence based data which is communicated back to the Dealers
• Social Media – Integration with Facebook, Twitter, Linked in and Google+
• Analytics – Tight coupling to Google Analytics and Tag Manager to track granular events
• SEO – Site optimised for search engines
• PPC – Creating, managing and optimising multi-campaign groups and adverts
• Email marketing – integration with Campaign Monitor for newsletter promotions
• Community Engagement –WordPress Blog integration to drive return visitors
• Servers – Management of dedicated servers provisioned through Macquarie Telecom delivering full disaster recovery redundancy and 24×7 operation.

All operations are backed by a comprehensive Service Level Agreement (SLA) that defines the response framework for support activities.