With over 90% of people accessing their email at least once a day and email remaining the top activity on smartphones and tablets, it would be foolish for any marketer to discount email marketing as a viable option.
Some of the primary causes of email campaign failures include having a poor campaign strategy, misusing email marketing tools, and irrelevant content, timing and frequency. However, executed well Email Marketing has proven to be one of the most effective forms of marketing at producing action-orientated results.
It remains one of the most economic, cost effective channels to build consumer insights, automate marketing practices, generate new customers, and drive retention and sales.
