When you consider that, on average, over 80% of all website traffic comes from search engines like Google, being featured prominently in the search engine results pages (SERPs) needs to be top priority.
The most common method of achieving this is through Search Engine Optimisation (SEO). However, SEO is a long game and reaching the first page of search engine results does not happen quickly.
Featuring prominently in search engine results pages takes time, and time equals money.
Pay-Per-Click (PPC) Advertising has the ability to catapult your business marketing efforts and online conversions. This is simply because is one of the fastest methods to drive targeted and measurable traffic to your website landing pages.
Another key advantage is that it can be highly cost-effective as you only pay when a user clicks on the advertisement. As the advertiser, we can nominate on your behalf how much to allocate to your advertising spend per day, week, or month, ensuring budgets are tightly controlled.
The challenge PPC presents many marketers today is that it is still relatively new in the marketing landscape and is constantly evolving with new technologies and platforms. Working with us as your very own on hand Certified GoogleAds expert allows you to take full advantage of what PPC Advertising has to offer.
Our qualified team of Digital Marketers plan and implement an intelligent PPC campaign strategy that is most relevant to your business. Your campaign strategy is specifically designed to ensure that your target audience sees your products and services ahead of your competitors.
PPC includes advertising through GoogleAds (Google Search, Google Shopping, Google Display Network (GDN), Gmail and YouTube) and Remarketing (retargeting). GoogleAds is the most popular form of PPC advertising and remains a focus of our Google certified and accredited marketing team.
In the planning stage, your business goals are identified and success measures for any campaigns and conversion points are recognised. This step includes an in-depth keyword analysis and competitor analysis to evaluate their strengths and weaknesses.
The creation stage entails the setup of the campaigns, including the implementation of findings from keyword analysis and the ongoing maintenance and optimisation of the campaigns.
We report on the campaigns and analyse the results and opportunities going forward. We constantly apply our findings in the optimisation of the campaigns to ensure they stay current, relevant, target the right audience, and perform as intended.