In the planning stage, your business goals are identified and success measures for any campaigns and conversion points are recognised. This step includes an in-depth keyword analysis and competitor analysis to evaluate their strengths and weaknesses.
The creation stage entails the setup of the campaigns, including the implementation of findings from keyword analysis and the ongoing maintenance and optimisation of the campaigns.
We report on the campaigns and analyse the results and opportunities going forward. We constantly apply our findings in the optimisation of the campaigns to ensure they stay current, relevant, target the right audience, and perform as intended.