Achieving greater visibility on search engines requires your website and landing pages to be optimised in a way that helps them rank prominently for the search terms and phrases your audience is using when conducting an internet search.
The most consistent and longer term method of achieving this is through Search Engine Optimisation (SEO). SEO takes time to achieve higher page ranking, however, its key advantage over PPC advertising is in driving sustained traffic.
There is no set and forget with SEO. Sustainable results come from ongoing work to optimise and improve your organic ranking results. To do this you need keep up your SEO campaign, working to maintain and improve results to stay on top of the prominent search engines like Google.
A durable SEO strategy combines three crucial elements: technical optimisation, content optimisation, and authority optimisation. Unless your website is properly optimised for each element to increase search engine visibility, users may be unable to find you.
Our in-depth SEO audits can assist you in improving the search engine optimisation of your site. We can provide a list of changes to be implemented on your website to help improve your performance in organic search results while enhancing the visitor experience.
The SEO audit assesses your ability to reach higher visibility in search engines. This can be achieved by meeting SEO technical and content requirements, content quantity and quality benchmarks, and other factors affecting organic ranking in search engines, especially Google.
If you are adding or changing content on your site regularly, we recommend an audit one to two times a year. An audit can assist you with the searchability of your site and ranking in organic search results.
The challenge SEO presents many marketers today is that search engines like Google are constantly conducting changes to their algorithms, requirements and criteria. Working with us as your very own hand Certified Search specialists allows your business to stay abreast of the constant changes. The regular audits we perform ensure that you continue to obtain progressive results and stay ahead of your competitors.
As long term certified Google experts, we are here to maximise your return on investment and ensure that you experience optimal results. Your investment in digital marketing initiatives is important and a trustworthy agency is vital to your success.
Our marketing team have many years of experience in optimising websites for search engines. Their knowledge and skills allow for the constant delivery of results, analysis, recommendations and ongoing support as recognised by Google.
Our Approach begins with data collection from your site which we then thoroughly analyse in order to provide recommendations for potential improvements.
This part of the process includes an in-depth analysis of results and an action plan. We analyse potential improvements including technical optimisation, content optimisation and authority optimisation.
Following the audit, the technical and content recommendations are presented in an actionable format with evidence-based data. We prepare a practical report that can be implemented by our Google certified digital marketers, or by yourself.