The initial strategy workshop establishes and defines goals, activities, and a strategic plan. We help to select the appropriate digital channels, best initiatives, resources, type of content and tone of voice for your business.
Based on the strategy determined in the workshop, we define the audience, format, duration, frequency, expenditure and performance indicators of your social media marketing. Using this framework, we can then begin the process of content planning, creation and digital campaign maintenance.
We also provide ongoing social media monitoring, enquiries management, analysis and reporting to keep your social media performance on track. Additionally we can provide crisis strategy planning, training and support for your team.
