Social Media Marketing

Social Media Marketing (SMM) can seem like a necessary evil and expense. This is usually the case when you are not seeing sufficient value or results from your efforts.

When executed effectively, marketing on social media can see remarkable results for your business. It currently offers the biggest reach and most targeted, trackable, and cost-effective online advertising.

Social Media Marketing represents an ideal method for creating devoted advocates, promoting brands, products, services, news, and events.

Creating Value Through SMM

Managing SMM can be extremely time consuming for your marketing resources. It requires access to dedicated and skilled talent who are both technical and creative to facilitate content, advertising and user engagement required on each social media channel being utilised.

Our Digital Marketing professionals can help you achieve much higher levels of performance from your investment in Social Media Marketing. We do this by maximising the benefits of smart social media targeting to achieve your goals of changing behaviour, nurturing leads, driving traffic and sales.

We will collaborate with you as your digital marketing partner to create integrated social media strategies that align with your business objectives and expected outcomes.

Managing your SMM Campaign

Social Media Advertising, put simply, is the combination of science and art. It plays a crucial part in cementing your online presence. As a Digital Agency, we understand both these disciplines and know how to leverage them to your full advantage.

Data and analytics from each platform assist us in working closely with our clients to develop and execute the right plans and campaigns to drive greater engagement and traffic to their online platforms.

As qualified Digital Marketing professionals deeply immersed in our field we are well informed about social media best practices for both advertising and content sharing. We incorporate this knowledge into your personalised strategy and create a plan to achieve your marketing and branding goals for every channel.

Social Community Management

To help relieve the resource burden social media creates for businesses, we provide retainer based services that enable us to take partial control of your social media channels to assist your existing marketing resources.  A greater level of control can be provided if you have insufficient marketing resources.

Social Community Management services can include writing and posting content based on an agreed set of protocols, and helping implement a crisis strategy should things require immediate attention.

Our Approach

Strategy

The initial strategy workshop establishes and defines goals, activities, and a strategic plan. We help to select the appropriate digital channels, best initiatives, resources, type of content and tone of voice for your business.

Advertising

Based on the strategy determined in the workshop, we define the audience, format, duration, frequency, expenditure and performance indicators of your social media marketing. Using this framework, we can then begin the process of content planning, creation and digital campaign maintenance.

Monitoring & Support

We also provide ongoing social media monitoring, enquiries management, analysis and reporting to keep your social media performance on track. Additionally we can provide crisis strategy planning, training and support for your team.

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Let's work together

Want to start a project with us? Let’s discuss your requirements over a coffee at our place!

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