The cost in time and money isn’t limited to working with designers or copywriters to execute the final works. A major time and cost driver comes as a direct consequence of distracting your own internal stakeholders when obtaining insights and knowledge as part of website content preparations.
One proven method of reducing this impact is to take a structured and strategic approach, avoiding time wasting activities such as writing copy and selecting website imagery that fails to resonate you’re your consumers and align with your business objectives.
At The Digital Embassy, our solution is to develop a Content Strategy that is tailored to your business and brand, ensuring that your content will reinforce the business objectives.
A Content Strategy focuses on the planning, creation, and delivery of content through creating internal guidelines and governance for everything branding related including copy, multimedia, and imagery used.
A Content Strategy is the What, Who, How, How Often and Why your content will be created around.
Website content and copy is often one of the last areas addressed when building a new website when in reality it should be one of the first. This includes crucial questions such as ‘What am I trying to achieve and convey?’, ‘Do I really know who my audience is, where they are, and what they want?’ and ‘What language, tone, and format do I need to use to connect with readers and be able to achieve my goals?’
We can help you answer all of these important questions and provide strategic direction in regards to the creation and implementation of new or revised digital content. Your Content Strategy will function as a guide to creating engaging marketing content that resonates with your audience.
Through gaining a greater understanding of what you need to achieve from your website and other digital assets we can provide a number of services including: planning, designing, and even providing strategic content creation and copywriting services, as well as assisting in brand communication, advertising and marketing your website, social media, EDMs, SEO, and assistance with any other digital asset or campaign.
The investigation includes an audit of existing content and a client profile questionnaire to better understand the business goals and objectives. The investigation includes in-depth examination of the brand position, target audience, key stakeholders, budget, resources, risks, and constraints.
The report includes content strategy documentation providing recommendations for tone of voice, style, and direction for content creation.
The development and management of the content strategy includes content creation and copywriting for your site and other assets such as social channels, as well as a content calendar.