A Content Strategy focuses on the planning, creation, and delivery of content through creating internal guidelines and governance for everything branding related including copy, multimedia, and imagery used.
A Content Strategy is the What, Who, How, How Often and Why your content will be created around.
Website content and copy is often one of the last areas addressed when building a new website when in reality it should be one of the first. This includes crucial questions such as ‘What am I trying to achieve and convey?’, ‘Do I really know who my audience is, where they are, and what they want?’ and ‘What language, tone, and format do I need to use to connect with readers and be able to achieve my goals?’
We can help you answer all of these important questions and provide strategic direction in regards to the creation and implementation of new or revised digital content. Your Content Strategy will function as a guide to creating engaging marketing content that resonates with your audience.
