The process of developing a Digital Marketing Strategy begins with an investigation to enhance understanding of business objectives. This includes market research and an examination of consumer insights and user behaviours. This step also includes competitive and digital assets analyses.
In this comprehensive workshop we assess the marketing objectives, goals, target audience, and key stakeholders of the business. This includes a SWOT analysis as well as clarification of your budget, resources, and risks and constraints present.
The reporting stage includes the creation of a digital marketing plan. This plan contains your strategy roadmap and frameworks to measure your success and performance.