Studies show most companies anticipate that new technology will significantly affect how they do business within the next three to five years. As your business grows, so does your reliance on technology to capture and manage data, streamline business operations, reach and interact with consumers, and provide goods and services.
At The Digital Embassy we develop Digital Business Transformation Strategies that capitalise on the shift in consumer behaviours towards digital and significantly improve business performance.
When your business is embarking on a new path there is often no roadmap to follow or learn from. Developing a strategic plan that supports your digital goals and broader business objectives provides you with a method to transition and respond to digital disruption. A Digital Business Transformation Strategy can help you answer underlying questions such as ‘What will my business look like in 1-3 years with all the changes happening in the digital world?’ and ‘How can we meet the needs of our digital consumers?’
Our team of qualified digital business architects and marketing strategists can develop a strategic plan to help your business navigate its evolving digital transformation and plan for the future.
We have decades of knowledge and experience to draw upon, having already supported countless businesses and government agencies throughout Australia to adopt the latest technologies and best practices to achieve successful digital outcomes.
Our Digital Business Transformation Strategy workshops are designed begin the process of developing your strategic plan. During the workshop, we will focus on all aspects of your organisation and digital assets, and how they will interact and integrate with each other. We help you define your digital requirements and establish a clear strategic roadmap for all of your digital channels. This approach allows you to detail the direction of all your digital channels well into the future.
To develop your strategy we conduct internal and external research to evaluate the strengths and weaknesses of your current digital landscape and online presence. A thorough investigation of the analytics, structure, and content of your website and other digital assets is performed as well as market and competitive analyses.
The workshop is an interactive experience facilitated by our senior digital architect. Working with your project stakeholders they will identify opportunities and begin the process of developing a strategic road map designed to transition your business from where it is currently, to where you want it to be, relative to your business goals.
The report contains a strategy roadmap which features activities and recommendations for next steps and a framework to measure success and performance. The strategy roadmap will articulate your digital channels, the objectives of each of these, and how they will be met in terms actions.