A full website audit provides you with a much deeper understanding of your site’s weaknesses. If your site is not performing the way you envisioned or generating the traffic you expected, website digital audits can identify the reasons for this and recommend solutions.
As search engines advance their technology and searchability, websites often suffer from diminished search results and hence a loss of conversions and sales for the business.
A web site audit identifies factors that can affect your site including user experience and navigation, content quantity and quality, technical problems, and anything else hindering the effectiveness of your site and the achievement of your business objectives.
We perform in-depth analysis of your website including the discovery any page errors, indexed pages, site speed, broken links, duplicate metadata descriptions and titles, HTML validation, website statistics, and security and potential vulnerability issues.
Our online search audits identify any activity requiring improvement so as to help your website improve its organic rankings and drive traffic. This audit includes Search Engine Optimisation (SEO) including accessibility, indexability, on-page ranking factors, off-page ranking factors, and a competitive analysis.
While SEO is the main reason for an audit, this process can also reveal other issues within the site. For example, a website audit can reveal whether your site is outdated and simply requires minor changes, a redevelopment or a completely new website development (including front end back end web design).
Our website audit offers a complete analysis and action plan, with recommendations to assist you stay ahead of your competitors and remain visible in search engines.
Depending on what your priorities are web can provide an analysis from various perspectives. For instance website conversion audits will help you to increase conversions and therefore leads and sales. An eCommerce website audit may appropriate for businesses that have an eCommerce website with lots of products and services offered. Whilst IT site audits can ensure that your website is secure, fast and reliable.
The site audits begin with an examination of business objectives through a technical audit, content audit, user experience analysis, and competitive analysis.
The report outlines the findings of the investigation and offers practical, actionable recommendations in a simple-to-follow format.
The next step is the implementation of the recommendations provided in your website digital audit. This can include website redevelopment, creation of best SEO practices, and any other issues identified in the audit. If you’re looking for an online strategy agency then talk to us at The Digital Embassy.