Often the challenge with achieving good ROI from a eCommerce enabled website is linked to poor user experiences and engagement, with little focus on strategy.
At The Digital Embassy, we have a track record of delivering and supporting cost effective solutions for large scale eCommerce website deployments used by local and multinational businesses. Our in-house digital architects, developers, and designers bring to the agency years of experience in creating powerfully integrated eCommerce solutions designed to place the needs of the customer at the centre of the experience.
We can integrate eCommerce sites with your current CRM systems. Benefits include capturing segmented behavioral analytics and delivering personalised online store experiences which are optimised for your customers to drive loyalty and sales.
We can develop eCommerce websites that dynamically personalise and change content depending on how users interact with your website and even where they are located. Matching content to user behavior can increase the likelihood of user purchase.
With the production of an online store, a payment integration and shopping cart can be tailored to meet your business requirements. The payment providers we integrate into eCommerce sites include Paypal, Visa, and Mastercard amongst others.
If you’re building an eCommerce site, it may be worthwhile to consider incorporating membership optimised website functionality. For eCommerce enabled websites one of the biggest challenges is to create brand loyalty, having your customers return for several purchases. Without repeat sales it becomes a very costly exercise acquiring new customers to meet sales goals.
While loyalty programs have been established for decades in physical stores, the continual evolution of eCommerce constantly sees more brand loyalty opportunities emerging, building revenue and growth. With millions of online stores competing for consumer attention, a membership site provides the customer with ‘members only’ discounts and exclusivity while providing the eCommerce site with a steady line of predictable revenue they can build upon.
Using our WordPress for Business platform we can directly integrate your Membership Platform with a trusted eCommerce plugin such as WooCommerce.