Read an excerpt from the eBook
So you’ve survived the initial impact of a crisis, now what?
A crisis can come from anywhere, and at any time, and represents an intense period of difficulty or danger – in a business context this represents increased volatility, dipping customer or client trust and the threat (potential or actualised) that your product or service delivery will be interrupted.
Interruption to products and services is obviously a huge problem for businesses; they lose contact with their customers and this increases the risk of creating bad experiences and negative sentiment which can result in real and lasting brand damage.
Crises like the Coronavirus pandemic are unusual in the way they have affected everyone around the globe, so completely and swiftly, this is an extreme example. Unfortunately, more common crises also have the potential to affect your organisation every day, in ways too many to mention.
In this eBook we present a breakdown of short, medium and long-term strategies that can be implemented to reduce or mitigate the effects of a crisis on your business including examples, tools and guides to help you better prepare.
Let’s jump in.